Posts
- How coaches, consultants, authors, speakers and other experts can grow their businesses by offering online courses
- Who can really succeed at online courses - and how to know if this is right for YOUR business
- How your course will fit into your business model to support everything else you do
- The approach I use - and you can use too - to create courses people want to pay for
- How to find the right topic for your course (hint: it isn’t always what you think it is)
- Exactly how to explain the value of your course so that people “get it” and want to know more
- An answer to the question every course creator faces: How long should your first course be?
- Why pricing your course too low won’t bring you the students you want, and pricing it too high won’t generate more revenue
- The truth and lies of the "passive income" dream - and how to get the freedom you want without sacrificing income
- How to find plenty of paying students, even if you don't have an email list or a big audience online
- Four different strategies for enrolling your first 50 students (plus advice on which strategy to use when)
- A zero-effort technique for exposing your course to hundreds of new people each month
- How to have an ethical, non-slimy sales conversation with a future student - no pressure and no hard sell
- How to create a marketing machine that automates the selling process, so you can watch the enrollments come in without lifting a finger
- How to use your first online course to jump-start a high value coaching business, serving people who want extra guidance
- How to create a high-quality course that delivers a genuine transformation for your students
- What the future of online course business looks like, and how to thrive in a post-COVID-19 landscape
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