How creative and tech can work together

https://www.brighttalk.com/webcast/12339/161733?utm_source=howdesign&utm_medium=workfront&utm_content=general&utm_campaign=workfront&et_mid=763898&rid=248939721

The role of the CMO is more complex than ever before, and the battle to win over the customer can appear daunting. With over 120 digital marketing channels to choose from, and more than 2,400 products available to manage them, it is inevitable that marketing technology takes a driving seat. More technology means the CMO has now set up camp in the CIO's territory.