Posts
- Why the "info product" industry is about to go bust, and how you can succeed and thrive instead.
- What hit shows like Seinfeld can teach you about rapidly launching profitable courses.
- How to narrow your expertise down to a "minimum viable offer" that people want... and will happily PAY YOU FOR!
- Why creating fancy videos or investing in expensive membership technologies can *HURT* your chances of succeeding with your course.
- An honest answer to the question "how much can I expect to earn from my course launch?"
- What top marketers have learned from Ivy-league behavioral science research about the best way to sell courses.
- The TWO pricing levers that you can pull to charge premium prices and create great experiences for your customers, while still launching as quickly as possible.
- The *only* 3 things that you absolutely need to successfully launch your course
- A simple (but counter-intuitive) exercise for finding your niche and initial offer (even if you have no idea where to start)
- The "pre-sell email campaign" strategy for selling your course before you build it
- How to get joint venture partners to promote you, even if you're just getting started and nobody knows who you are.
- How to sell coaching services while launching your pilot, to multiply the scale of your results.
- The specialized sales script that you can use to enroll students on the phone, without being the least bit salesy or pushy.
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