Proof That Your Team Of Corporate Superchickens Is Destroying Productivity

Human productivity can be difficult to measure, especially in some knowledge-worker

roles. Take content marketing for example. What level of output indicates acceptable performance; one viral blog post per month or ten mediocre ones?

Chicken productivity, on the other hand, has one simple success metric — how many eggs are in the basket? It may seem absurd to compare the efforts of these two very different species. But in her Ted Talk, serial entrepreneur and “management thinker”, Margaret Heffernan, teaches several indispensable business lessons gleaned from observing our fine feathered friends.

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