Copywriting Certification

• How to identify your prospect's core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS...
• What "The 4 U's" are, and how to use them to write headlines that will seize your prospect's attention and make them eager to read more...
• How to quickly determine your prospect's awareness level and use it to write copy that speaks directly to "the conversation in their head"...
• A master copywriting trick called "Substantiation" to craft appealing product descriptions that your prospects can't resist...

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