Get Your Customers to Fund Your Business – NakedWines Did It!

http://www.blogtrepreneur.com/2014/11/21/get-your-customers-to-fund-your-business-nakedwines-did-it/
Many companies, particularly tech startups, get funding from venture capital groups or angel investors – individuals who fund a startup in exchange for a stake in the business or return on the investment. Crowdfunding is a less traveled road, but NakedWines.com, a company founded by Rowan Gormley, is blazing its own path in an industry known for its traditions.