Strategic Brand Development

https://www.howdesignuniversity.com/courses/strategic-brand-development-adding-archetypes-to-your-creative-strategic-toolkit?lid=HDOE021714&et_mid=724477&rid=248939721
The course offers a structured deep dive that immerses the student in the world of archetypes in order to create confidence to apply the tool to real-world situations. This course demystifies the concept of archetypes in strategy, communication and design initiatives, discusses real-world examples, and explores the powerful and practical role that archetypes can play in creating and managing an integrated and genuine brand.