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http://www.mydesignshop.com/building-websites-for-roi?et_mid=729997&rid=248939721
Key takeaways:
- Learn how answer fundamental questions like "why do I have a website?"
- Learn how to establish a realistic set of business objectives
- Learn how to track the performance of your website
- Learn how to encourage users to convert
- Learn how to evolve your website over time
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