http://www.whatcounts.com/resources/webinars/abandoned-cart-campaigns/?utm_source=WhatCountsEmail&utm_medium=WC%20Weekly%20Newsletter&utm_campaign=WC%20Weekly%204-30-15%20(Pink)
As a marketer, your goal is to turn the costs that you incur in driving traffic to your website into profits. You do this by converting visitors into customers. No matter how good your purchase funnel is, you will have visitors leave your site with items still in their shopping cart.
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