3 Immutable Laws of Persuasive Headlines

Your headlines are the very first thing a person sees (duh I know…. but hear me out)
and what you convey in these first words is what the old brain or the reptilian brain (AKA the real decision maker) uses to make a decision to proceed or hit back-button.
http://www.thepersuasionrevolution.com/rules-for-persuasive-headline-and-swipe-files/