Print's Why We Buy, Why We Brand – Debbie Millman's Branding Secrets - OnDemand Design Webcast

http://www.mydesignshop.com/print-s-why-we-buy-why-we-brand-ndash-debbie-millman-s-branding-secrets-ondemand-designcast-1
If anyone understands how brands work, and how they shape our culture, it's Print's packaging columnist Debbie Millman. A guru of the branding world (her most recent book, Look Both Ways, hits shelves this fall) Millman is a partner and president of the Design division at Sterling Brands, where she has lead the redesign of Celestial Seasonings, Tropicana, and many other brands deeply familiar to every consumer.