http://www.digitalmarketer.com/lp/facebook-retargeting/?utm_source=house-list&utm_medium=email&utm_content=My-Facebook-Retargeting-Plan&utm_campaign=Retargeting-Flash-Sale-11-04-14
We leveraged custom audience (and some sneaky automation tricks) to deploy this “boomerang” retargeting ad, to bring back all those visitors that opted in, but did not buy.
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