Product Splintering: How we Generated $188,674 from a Dead Email List and a Tired Offer

http://www.digitalmarketer.com/funnel-product-splintering/?utm_source=newsletter&utm_medium=email&utm_content=funnel-product-splintering&utm_campaign=Blog%20Featured%20Post%20Emails

They had a great product and were targeting a passionate, growing market.  Their sales copy was well-written.  They were using opt-in forms and squeeze pages and they even had an email list of 113,636 people.