http://info.salesstaff.com/blog/bid/186518/3-Crucial-Ways-that-B2B-Companies-are-Using-Big-Data-Analytics
With the advent of the 21st century, the worldwide business community is run on data. Just about every move consumers make and every purchase and every buying habit is continuously being logged somewhere in cyberspace. Your local supermarket knows you drink a 12-pack of Diet Coke every week.
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