B-Cause: Accelerating Organizational Transformation

https://www.conference-board.org/webcasts/webcastdetail.cfm?webcastid=3320&topicid=20&subtopicid=170
No employee likes change, which is the very obstacle to any change management program. Discover why you need to move from change management to cause management and why it is imperative that you present a challenge as an opportunity to make a difference. As a company moving from development to functioning centers, ProCure took the opportunity to build its customer experience from the ground up. Melissa Sturno, her team, and consultants created a solution for patients undergoing treatment; built a positive, nurturing experience for both physical and emotional needs; and established a culture where employees are continuously educated in customer experience.