http://www.digitalmarketer.com/how-to-set-up-a-split-test-conversion/?utm_source=newsletter&utm_medium=email&utm_content=first-split-test&utm_campaign=Blog%20Featured%20Post%20Emails
This is probably the most important step in your test creation process. If you pick a page that shouldn’t be tested, you’re going to have a bad test.
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