“People are programmed to buy.” –Frank Kern

http://gkic.com/blog/small-business-marketing-ideas/the-real-reasons-that-your-sales-are-lower-than-you-expect-part-one/?inf_contact_key=918466e68da1c73578bad7efb2a5f997f90f996dda5b0e7d3886f8ed8ee5fbc1#.VIxfqtKsVD1

But what the article doesn’t address is what YOU as a business owner can do about it. Which by this omission could lull people into subconsciously (or consciously) settling for poor results because they think that the reasons why low sales are occurring is beyond their control.