Gordon Graham — After All, He IS “ThatWhitePaperGuy!

http://www.awaionline.com/p/bw4/?referredby=WBW4P_22

• 3 simple questions to ask a client to find out if they need a white paper …
• Which of the “three flavors” of white papers to use for a given marketing challenge …
• How to research more effectively, saving you tons of time so you can turn out projects faster …