How to Blog Meaningfully and Grow Your Audience

http://www.writersdigestshop.com/how-to-blog-meaningfully-and-grow-your-audience?et_mid=768011&rid=248939721

This live webinar covers the best practices of worthwhile blogging and how it can make

a difference to the growth of your author career. You'll learn the secrets of shareable & spreadable content, the best ways to get new readers, and how to attract more opportunities (and improve your writing skills!) by posting great content. It's also critical to understand how online writing is different from print-based writing, so you'll get a crash course in how to write blog posts that are online-reader and SEO-friendly (optimized for search engines), to increase your blog's discoverability and traffic over time.

Professor Jane Friedman has been professionally blogging since 2008 and is the former publisher of Writer's Digest. Her blog for writers at JaneFriedman.com has won multiple awards and enjoys more than 100,000 visits per month.

WHAT YOU’LL LEARN:

• 4 key benefits to blogging
• How to begin developing a content strategy for your blog
• 7 principles every blogger should follow
• The best practices of professional bloggers (those who do it for a living)
• Do's and don'ts of writing for an online audience
• How to write post headlines that get clicks and shares
• The basics of SEO (search engine optimization) that anyone can understand
• How to use categories and tags
• How and why to use images-and where to find them for free
• Using site analytics to improve your blog over time
• Adding email/RSS functionality to your blog
• How to begin monetizing your blog