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He shares his journey from Hollywood to owning his own business in the woods of New Hampshire, and how he’s done it all through video even though being a card-carrying introvert he hates being on camera!
Episode highlights:
- Why Lou started his business after working with the big wigs in Hollywood – and what advice he’d give himself if he started over again.
- How to know when to let a bad idea go.
- A great way to test your market BEFORE you waste time creating a product they don’t want.
- How Lou makes fun and memorable videos, even though he’s not a fan of being on camera.
- Why video is the BEST way to build relationships with people you’ve never met.
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