Blogging

This 101-level course is intended for beginning bloggers who want to learn best practices

for creating a blog strategy, design, and maintenance plan to build your authority as a writer, forge connections with an audience, or drive sales for your brand.

IN THIS CLASS, YOU WILL LEARN HOW TO:

• Create a business plan for blog success
• Identify basic design concepts and choose a template that works for your blog or business
• Create effective, engaging content using a mix of text, video and image formats
• Create an editorial calendar and blogging plan
• Design a taxonomy of categories and tags to organize and archive your content
• Use effective tagging, SEO writing, and comment management to develop an audience
• Leverage social media to share your content with influencers ?
• Evaluate next steps such as the creation of a media kit or paid ad strategy

BY THE END OF CLASS, YOU WILL HAVE:

A blog complete with a mission statement, profile page, and 10-15 blog posts as well as an editorial calendar for future content planning.

http://www.mediabistro.com/courses/blogging/online/9134/?utm_source=mh-2036447&utm_medium=email&utm_campaign=reengage20151026