IN THIS EPISODE YOU’LL LEARN:
- The two types of ad platforms you have to choose from and which networks fall into those categories. Do you need a “Seeker” or “Interruptive” ad platform?
- How to change your approach (and the ad platform) based on the “Market Mindset” (<<< There are 3 mindsets your market may have)
- How to structure a cross-platform ad campaign that moves a prospect from completely unaware of your product or service to a hungry buyer.
- The simple questions you’ll answer to laser focus on your ideal customer and find their “hang outs.” (You’ll apply these answers in the next episode of Perpetual Traffic)
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