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At the end of that episode you were left with some questions to answer about your ideal customer:
- Who are the authority figures, thought leaders or big brands?
- What books, magazines, newspapers does your ideal customer read?
- What tv shows and movies do they watch?
- What websites do they visit?
- Where do they live and how old are they?
- What kind of products do they buy?
- What are the common beliefs, ideas and passions they share?
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