Creating Perfect Ads Part 2: Warm and Hot Audience Ads

IN THIS EPISODE YOU’LL LEARN:

• The right time to use long vs short ad copy and traditional vs video ads when targeting warm and hot audiences.
• The “Get X Without Y” and “Did life get in the way?” ad copy formulas you can put to work in your own ads.
• How to employ testimonials and “sneak peek’s” to move a prospect deeper into your conversion funnel

http://www.digitalmarketer.com/podcast/creating-perfect-ads-part-2/