Posts
- The critical difference between your brand and a brand element--get this right and the rest will be much easier
- 2 proven methods to creating your brand identity--and why a careful merging of both will help you create a rock solid brand
- Why third person branding will likely not work well for you--and what to do instead
- 4 questions that will help you achieve ultimate authenticity--and instant brand recognition
- Why storytelling works--and the key to making it work for YOU!
- The one thing you must do in all your interactions to ensure authenticity--get this wrong, and your business will suffer
- 2 powerful credibility boosters--and where to include each in your own branding efforts
- An in-depth look inside a branding strategy that worked for one company--and why
- A peek inside one big brand's move that was not so successful--you must avoid making the very obvious mistake they made, or your brand will suffer
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