Content Marketing + Paid Traffic: Part 2 – Hooks, “Greased Chute” Intros and Johnson Boxes

• How to create a “hook” that stops prospects dead in their tracks to click on your content.
• How to create a “Greased Chute” opening to your content that gets your prospect to “slide” down the page to reach your call-to-action.
• A simple way to get the attention of your prospect and get them to dive deeper into your content.
• 2 types of call-to-action (Banners and Johnson Boxes) to add to your content to attract direct clicks from your content.

https://www.digitalmarketer.com/podcast/episode-10-content-marketing-paid-traffic/