You need to be creating more awesome, eye-catching, thumb-stopping video contentto reach and engage your audience on Facebook (and Instagram!).
Just check out these stats:
- 79% of all global consumer internet traffic will come from video by 2018. Source: Cisco
- Social Video generates 1200% more shares than text and image combined. Source: Brightcove
- Including a video on a landing page can increase conversion by 80%. Source: Adobe
- 96% of consumers find videos helpful when making purchase decisions. Source: Animoto
- 4x as many consumers would rather watch a video about a product than read about it. Source: Animoto
- In the last month alone, over 3 million small businesses have posted a video on Facebook, according to Sheryl Sandberg, COO of Facebook.