Master of Science in Integrated Marketing Communication

Consumers and audiences today face — and help shape — a constant stream of marketing
messages over a wide range of media, and the most successful organizations are those that make their marketing campaigns stand out through a deeper understanding of consumer behavior. That's why there is such high demand for graduates of Northwestern University's online Master's in Integrated Marketing Communications (IMC) program. As an IMC student, you'll enter a customer-focused curriculum that teaches you how to extract actionable consumer insights from consumer data analytics to create compelling messages and strategies that grow business. You'll gain a global marketing perspective, grapple with real-world marketing challenges and solve problems using up-to-the-minute, measurable tactics. Leveraging data-driven insight with digital, social and mobile formats along with more traditional ones, you'll experience the deeper understanding of consumer behavior that distinguishes our program. And you'll benefit from Northwestern's world-renowned tradition of excellence in the program that pioneered IMC education, studying with Medill professors who are some of the greatest minds in the industry.
http://sps.northwestern.edu/info/imc-online.php?utm_source=HOW&utm_medium=IDSemail&utm_term=aug&utm_content=IDS&utm_campaign=IDS_HOW15&src=HOW_IDSemail&et_mid=789262&rid=248939721