the Edwin Dearborn Interview - author of "Power Branding Secrets"

Even more importantly, we discussed how you take your brand and directly connect it to
your customer's pain points, their biggest struggles, their problems they want solved, the ones they will pay you to answer. This is where the big money is made because it's where you are adding the most value to your customer!
http://hwcdn.libsyn.com/p/3/8/3/38326970cef5dffb/EdwinDearborn.mp3?c_id=9727427&expiration=1444671736&hwt=090ae565b176d84fe3d30170aa239f3a