Sunday, April 24, 2016

How To Create Personality in Copy

  • The way you should REALLY think of your information business—this will put you ahead of 99% of your competitors…and the #1 reason I’m still “alive and kicking” after all these years. 
  • The 4 different types of stories you should use about yourself to get prospects and customers to BOND with you and trust you—and as you know, the more they’ll like you, the more often they’ll buy. 
  • 12 examples of “personality in copy” from every industry…from mortgage brokers, real estate…even radio (You should be able to fit in to at least ONE of these!). 
  • The 2 things you need to do in order to communicate with your audience (HINT: it’s not just “teach” free stuff…forget about that!). 
  • What you can learn from Oprah when it comes to having a herd of fans that follow everything you say over and over again—follow this example, and you’re all set. 
  • Why it’s important to REPEL customers…and ATTRACT them at the same time. You could literally save yourself a LOT of heartache and despair if you do this. 
  • The way you need to write if you want to attract customers—and KEEP them like a magnet attracts iron filings. 
  • The secret of “character-crafting” and how this makes you the “guru”  in your prospect’s minds (this is THE key to making your customers look forward to all your messages).