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Tuesday, July 5, 2016

The Future of Search Marketing Is “IBSO”

Traffic, leads, customers »
Modern search marketing has an entirely new set of rules than older, outdated forms of
SEO:

STEP 1: Identify the INTENT and context of the prospect. (This is easier than you think once you have the tools and know how it’s done.)

STEP 2: Create an asset (i.e. blog post, podcast, sales page, product detail page, tool, pricing page, etc.) that satisfies that intent.

STEP 3: Determine where those assets should “live.” (IMPORTANT: SEO is no longer about Google, exclusively. Modern Search Marketers understand that search marketing now includes channels such as YouTube, Amazon, Pinterest, your own website/blog, iTunes, and even local search sites such as Yelp.)

STEP 4: Anticipate the next logical step the searcher will take, and build your user experience around that “ascension target.” (For example, if I'm Googling a term like 'freshbooks pricing', a FREE 14-Day Trial offer is a proper ascension path for that intent.)
http://digitalmarketer.com/lp/search-marketing-certification?utm_source=house-list-email-broadcast&utm_medium=email&utm_term=house-list&utm_content=smm-increase-m1&utm_campaign=smm-increase-7-5-16