Tuesday, June 28, 2016

Choosing the “Right” Lead Magnet for your Marketing Funnel

There are many reasons why someone’s online marketing funnel may not work. However,
the most common (and easiest to fix) is their offer or “lead magnet.”
Lead magnets are essentially free pieces of value that we exchange for someone’s information. This allows us to start building a relationship with them.
So, why is it that lead magnets are a major problem?
When it comes to these offers we make, there are two things we must keep in mind:
  1. We need to ensure that the lead magnet aligns with the mindset of the person it is being offered to. We teach that there are 3 different lead “mindsets:” Sidewalk, Slow Lane and Fast Lane (SSF) and each mindset requires a different kind of conversation in order for them to think our offer is relevant.
  2. The three lanes also generally commit at different levels. This means your lead magnet and what they’re prepared to commit to needs to match.