Wednesday, December 23, 2015

The Core Message Clarity Session

  • Strip away all the complicated and unnecessary language that you’re currently using to describe your business (language that is not getting the results you want) 
  • Identify and translate the benefits you offer 
  • Create your unique word bank 
  • Articulate your core message 
  • Assess your website to determine what’s clear and what needs an overhaul – I’ve been known to rewrite copy on the spot