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- Strip away all the complicated and unnecessary language that you’re currently using to describe your business (language that is not getting the results you want)
- Identify and translate the benefits you offer
- Create your unique word bank
- Articulate your core message
- Assess your website to determine what’s clear and what needs an overhaul – I’ve been known to rewrite copy on the spot
http://ashleywelton.com/core-message-clarity-session/
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