Writing Great Leads

Now you can use it too. No more hard choices about how to write your opening lines.

This does the work for you. It’s almost as easy as following a checklist.

And yet, it's more powerful than any checklist could ever be because this is no set of generic templates. Rather, it’s a way to custom-tailor the opening paragraphs of every sales letter you sit down to write. So it’s original, professional, and perfectly targeted to the audience you hope to reach.

Take a look at just a few things you'll find in this direct and comprehensive video walk-through of the entire headline and lead writing process …

• The ONE simple question every copy pro asks when it’s time to sit down and write. Knowing the answer to this question is key to launching every sales letter with full confidence and total ease …
• How to narrow your choices to just one of six powerful headline types … and be able to reach any kind of audience, regardless of whether you are writing for the health, financial, or Business-to-Business markets …
• Have you ever noticed how some headlines and openings work great with one audience and flop with others? There's a hidden reason why. Master this and you'll know which headline and lead to use for every project you undertake …
• How to craft the perfect opening sentence so your target reader finds it irresistible to scroll down the page …
• The real reason what you say, in those first seconds of your sales letter, makes such a huge difference … and the real reason generic, one-size-fits-all openers reallydon’t work for everybody …
• How to use a time-tested copywriting formula and make your copy soundrefreshingly original …
• And so much more.

In Writing Great Leads, you’ll discover …

• How to use the “Power of One” technique to lock in reader focus at the outset … and then sustain it through the rest of your letter. As an added bonus, this technique makes the rest of your sales letter much easier to write.
• How to choose the right kind of lead every time, no matter what you’re trying to sell. This is the secret to quickly tapping core reader emotions …
• How to spot the difference between GOOD ideas and GREAT ones — This ONE insight could easily make or break your copywriting career …
• How to write the perfect opening line, any time you hope to open your sales letter with a compelling story. Hint: Hollywood does this all the time …
• A simple practice that can help you “lock in” the sale in as little as 3 seconds— do this right and your prospect will scroll right to the order page.

This systematic approach has been used to craft countless multimillion-dollar controls, many which have become sales letter icons. Behind closed doors, it provides the lexicon many pros use to discuss which kinds of sales letters they’ll write.

And yet, this is the first time this “sales letter blueprint” has been made available in video for the public. It’s powerful yet simple. Virtually anybody — even new copywriters — can use it, with any kind of sales letter they typically write.

It’s a gift for experienced copywriters too, because they can use it to enhance every sales letter they write. That's because it’s filled with proven insights and tips on mastering writing headlines and leads. Here's a sneak peek at what’s included in Writing Great Leads:

• 9 step-by-step lead-writing videos — Each video builds on the next, outlining the process for writing 6 types of leads that’ll win the heart of your prospect each time …
• A Writing Great Leads Pop Quiz — Test your skills! Identify the right lead and see if you’re on your way toward becoming a master lead writer …
• A personalized checklist on buying triggers — How to tap into the natural instincts of your prospect and get them to say, “YES”!
• Targeted exercises and worksheets to sharpen your lead-writing skills …

I'm confident that by the time you finish spending this time with John, you'll have the tools — and know-how — to write copy your prospect enjoys and masterfully lead him to the action you want him to take.

Each and every time you sit down to write — your blueprint is right there to help you pick the perfect lead and instantly begin crafting a winning sales piece.

Writing Great Leads is timeless. You can use this blueprint over and over again until all your anxiety and doubts completely fade away — and writing great leads becomes second nature.

Now, when John provides this level of training for private clients, his fee typically starts at $3,500 … just to walk in the door. But that’s not what you’ll pay for this one-on-one video program …

https://awai.infusionsoft.com/app/orderForms/lea?pid=409&pc=lea-dc&inf_field_Email=shutaleva@gmail.com