zhannadesign direction: 60 Days to Build and Sell Your First Course

Tuesday, May 31, 2016

Why the "info product" industry is about to go bust, and how you can succeed and thrive instead.
What hit shows like Seinfeld can teach you about rapidly launching profitable courses.
How to narrow your expertise down to a "minimum viable offer" that people want... and will happily PAY YOU FOR!
Why creating fancy videos or investing in expensive membership technologies can *HURT* your chances of succeeding with your course.
An honest answer to the question "how much can I expect to earn from my course launch?"
What top marketers have learned from Ivy-league behavioral science research about the best way to sell courses.
The TWO pricing levers that you can pull to charge premium prices and create great experiences for your customers, while still launching as quickly as possible.
The *only* 3 things that you absolutely need to successfully launch your course
A simple (but counter-intuitive) exercise for finding your niche and initial offer (even if you have no idea where to start)
The "pre-sell email campaign" strategy for selling your course before you build it
How to get joint venture partners to promote you, even if you're just getting started and nobody knows who you are.
How to sell coaching services while launching your pilot, to multiply the scale of your results.
The specialized sales script that you can use to enroll students on the phone, without being the least bit salesy or pushy.