Monday, December 14, 2015

A/B Test: Which LeadBox™ Copy Increased Opt-Ins by 332.96%?

When multiple changes are made between A/B test variations, it’s not always easy to tell
which change was responsible for a win. But, as luck would have it, the LeadPages user who created the previous test ran a second, similar test that could clear things up.
Version A borrowed some elements from the previous test’s winning variation: it added an extra action word (“Yes!”) to the button and used a shorter headline. Version B’s headline was longer, primarily because it repeated the lead-magnet title visible in the illustration. Version A summed up the lead magnet differently (“7 Quick Tips to Boost Your Confidence”).