Today, companies need skilled marketing professionals who are able to:
- Leverage new media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients...
- Architect "conversion funnels" that seamlessly and subtly convert strangers into leads, leads into customers and customers into raving fans...
- Establish a "value first" content marketing strategy that enhances brand authority and generates free, organic traffic...
- Build and monetize large email subscriber lists...without resorting to spammy tactics...
- Engage with customers via social channels such Facebook and Twitter to grow a brand's reach and credibility...
- Optimize search networks like Google, Amazon, Pinterest and Yelp, so the brand can both be found and accurately represented..
- Track and measure the key metrics that matter, so decisions can be based on data, not hunches...
- Run split-tests that improve conversion rates and reduce acquisition costs over time...
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