“Ad Scent”, the One-Two Punch, and the Guard Down Trick

IN THIS EPISODE YOU’LL LEARN:

• What “ad scent” is and why it’s crucial to getting conversions AFTER the click.
• Why you should add more copy to your cold traffic Facebook ads (<< … and the free tool that allows you to add it)
• The “Guard Down” ad copy trick that disarms even the most skeptical Facebook users and prompts them to click.  
• The One-Two Punch that drives click costs down (these clicks are often 1/10th the cost) and Relevance Scores up.  

http://www.digitalmarketer.com/podcast/episode-12-the-perfect-cold-traffic-ad-ad-scent-the-one-two-punch-and-the-guard-down-trick/