Wednesday, November 25, 2015
“Ad Scent”, the One-Two Punch, and the Guard Down Trick
IN THIS EPISODE YOU’LL LEARN:
What “ad scent” is and why it’s crucial to getting conversions AFTER the click.
Why you should add more copy to your cold traffic Facebook ads (<< … and the free tool that allows you to add it)
The “Guard Down” ad copy trick that disarms even the most skeptical Facebook users and prompts them to click.
The One-Two Punch that drives click costs down (these clicks are often 1/10th the cost) and Relevance Scores up.
November 25, 2015
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