Ezra Firestone on Physical Product Traffic Campaigns

IN THIS EPISODE YOU’LL LEARN:

• When to go “direct to product” with paid ads — and when you’ll need a warm up sequence using what Ezra calls “pre sell content.”
• The 4 ways to make it big with an eCommerce business (and the method that is MOST scaleable)
• When to retarget to an aggressive product offer and when to retarget to more “pre sell content.”
• The game changing feature coming to Facebook, Instagram and Pinterest. (<< This is big for physical product businesses)

http://www.digitalmarketer.com/podcast/ecommerce-paid-traffic/