10 Critical Tests To DOUBLE Your Leads & Sales in 2016

• The 10 tests you must run in 2016 that will actually help to improve your leads and sales (using the traffic you’re already getting)…
• The “O.F.T.V Landing Page Scoring Method” to spot check all of your landing pages and boost campaign performance…
• The “Boot-Strapped Personalization Method” that got us 22k more leads and ~$70k in sales (and why you need to invest in personalization this year)…
• Why common practices ARE your friend (and how you can use them to meet customer expectations and SKYROCKET conversions while bypassing the long research process)…
• Exactly how to gain positive insights from failed tests using advanced segments…
• The definitive approach to device tests that will keep you from committing the “responsive design fallacy” error…
• Exactly how to run these 10 critical tests (and how to report them to your boss or clients)…
• The “Risk Aversion” technique that will eliminate illusory lifts (and guarantee your test’s accuracy”)…
• ...and much, MUCH more!

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