Saturday, February 27, 2016

How to Create Feedback Loops Between Your Company and Your Community

A customer complains about a company on social media – and no one from the
company responds. Even worse, check out who DID respond: a competitor!
Social media faux pas like this one are embarrassing and costly. Don’t let this happen to you.
It all comes down to social listening…
Monitoring and responding to customer service and reputation management issues on the social web.
….which is, at its core, social customer service.