Your One Sentence Marketing Plan

How to form your one sentence marketing plan so it attracts your right people and moves
them to say yes to your offer
The “4 P’s” – an easy framework to focus your sales copy and promotion efforts (plus, it creates the best answer to the question we often dread, “So, what do you do?”) 
How to answer the (previously tricky) “how much content do I include” question with your new transformation statement. 
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