The Dip by Seth Godin goes into a topic that a lot of people don’t want to talk about in
business. Some may even refuse to agree or believe. It’s about knowing when to quit or when to hang on and keep persevering. We know everyone can relate to this but this topic is somehow ignored. This book talks about a lot of tough things we go through but more importantly about when to pivot. Learn why I considered this the first must read of 2016!