Thursday, January 7, 2016
DIGITAL MARKETING MASTERY
Today, companies need skilled marketing professionals who are able to:
Leverage new media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients...
Architect "conversion funnels" that seamlessly and subtly convert strangers into leads, leads into customers and customers into raving fans...
Establish a "value first" content marketing strategy that enhances brand authority and generates free, organic traffic...
Build and monetize large email subscriber lists...without resorting to spammy tactics...
Engage with customers via social channels such Facebook and Twitter to grow a brand's reach and credibility...
Optimize search networks like Google, Amazon, Pinterest and Yelp, so the brand can both be found and accurately represented..
Track and measure the key metrics that matter, so decisions can be based on data, not hunches...
Run split-tests that improve conversion rates and reduce acquisition costs over time...
January 07, 2016
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